Marketing Plan for Breads and Bakes Essay Example | Topics and Well Written Essays - 1000 words

Marketing Plan for Breads and Bakes - Essay Example The experience and the knowledge of B&B owners, product variety, and skilled workers are the strengths of the enterprise. The weakness of the firm arises from its dearth of knowledge regarding the taste and preference of the local clientele. The firm has a prospect of benefiting from the mild competitive rivalry and the large consumer base in the locality. The competition arising from the well-established and prominent cafes are a major threat.The retail industry for food and beverages in the US is swelling rapidly. The increased demand for the freshly baked products, including muffins, bread, and beverages such as coffee arises from the cool business climate of Seattle. The low competition in the locality also increases the demand for products (U.S Department of Commerce, 2008). Large coffee chains and espresso bars are the main rivals of B&B. Nonetheless, the cafes often have limited clients because of the higher outlays with which they are associated. B&B is economical in its comp etitive price, acquiring more clients (Langlois & Csontos, 1993).The firm’s products are a variety of coffee, espresso, and freshly baked products. The firm will market the products to the locals, tourists, and travelers in the town.The local residents aged between 15 and 50 years are the target market of the firm. The firm also targets the tourists and the frequent travelers in the town.B&B will be different from other firms in terms of a wide variety of provisions and competitive pricing.